A blogger, influencer and opinion leader for millions of Ukrainians, she participates in important initiatives, challenges and marathons. She is a favourite with viewers and a bright example to follow. She is an ambassador for the Revived Soldiers charity fund and the #RunForFreedom race, which is held in support of military personnel and civilians held captive. She also supports other environmental, sporting, and charitable initiatives.
Together with Yehor Gordeyev, on the morning of 24 February 2022, they were the first to announce the start of the big war on air. From the first day of the full-scale invasion, she covered the news on her digital platforms.
In January 2025, she launched the YouTube channel ‘Marichka’ — a place for honest and frank talks. She talks to her guests about things that excite and hurt them. About things that inspire, fascinate, make them laugh and move forward.
Labor shortages have long been a systemic constraint on Ukraine's economy. There has yet to be a large-scale return of those who left the country, so the key task today is to retain the people who remain and unlock their potential more fully.
Education, employment, reskilling, and productivity growth must function as a single system. How can Ukraine shift from competing for headcount to achieving greater efficiency? We will discuss this at KIEF 2026 during the panel discussion "Fewer People, Greater Efficiency".