Global trade is becoming more complex. Countries are stepping up protection of domestic producers, new requirements, standards, and trade restrictions are emerging, and access to major markets increasingly depends on more than a product's price and quality.
For Ukrainian businesses, this means finding new operating models - not only exporting, but also building partnerships, investing, establishing a local presence, and becoming part of international production chains.
How can Ukrainian companies maintain their positions in traditional markets, enter new ones, and turn shifts in global trade into opportunities for growth? We will discuss this at KIEF 2026 during the panel discussion "Global Markets: Closed Doors or New Opportunities?".