Natalia is a board member and co-owner of CEO Club Ukraine, and an advocate of stoicism.
At the start of the full-scale invasion, a warehouse near Kyiv containing a 9-month supply of products was destroyed by a Russian missile. Despite this setback, the brand expanded internationally.
In March 2022, Natalia founded Beauty Tech Corp., an American group of companies that includes LAMEL & LN Pro.
Today, Lamel products are available in 38 countries, including Spain, Poland, France, India, Thailand, and the U.S. Recently, the brand started selling in one of the largest beauty retail chains in the U.S. – Sally Beauty. Lamel's products are now available in over 500 stores, from New York to Los Angeles, and from Chicago to Miami.
You can download the current program in PDF format or view it directly on our website.
DownloadThe ongoing war has put Ukrainian business in the face of unprecedented challenges, causing entrepreneurs to look for new ways to ensure their survival and development in a constantly threatening environment. This panel discussion is dedicated to discussing the current problems faced by Ukrainian entrepreneurs in the context of the ongoing aggression and ways to tackle them.
The panelists will share their experience of doing business in such extraordinary conditions and share new strategies that enable them not only to save their companies but also to find growth opportunities. The discussion will focus on adapting business models, managing risks, supporting employees, and interacting with government agencies under the martial law.